Dr. Anirban Chowdhury has a Ph.D. Degree in Design from the Department of Design (DoD), Indian Institute of Technology (IIT) Guwahati, Assam, India. He is an expert of Neuromarketing Techniques such as Eye-tracking, facial EMG, EEG etc. Currently, he is an Assistant Professor at School of Design, University of Petroleum and Energy Studies (UPES), Dehradun, Uttarakhand, India. He is playing multiple roles in this organization such as Interaction Design Coordinator, Entrepreneurship Evangelist (UCIE) and R & D Coordinator. He has served as a business mentor in various Business Incubators in India. He has guided and completed many industry rojects related to Interaction Design, User Experience Design, E-learning, E-health, Decision Support Systems, Computational Cognitive Science, Cognitive and Affective Design. He has got two prestigious Young Researcher/Scientist Awards given by Indian Society of Ergonomics (ISE) and The Physiological Society of India (PSI) respectively. He is a life member of the Indian Society of Ergonomics (ISE), the Indian Science Congress Association (ISCA), the Physiological Society of India (PSI), and the International Association of Engineers (IAENG), Hong Kong, China. He is also serving as an editorial board member and reviewer of many reputed Peer Reviewed National and International Journals.